Michigan signs with Nike through 2027

Dylan Burkhardt

Michigan is set to leave adidas and sign with Nike in a deal that will span through 2027, with an option to 2031. The partnership will begin in August 2016.

Part of the agereement allows for Michigan basketball teams to wear Jordan Brand “Jumpman” apparel and footwear.

“After careful consideration, the right partner for the University of Michigan was Nike,” said Interim Athletic director Jim Hackett in a statement. “This decision, this partnership is about more than Michigan athletics; at the core, it is about our university community and it is about two great names reuniting for an opportunity that speaks to more than uniforms and apparel.”

Financial terms of the deal will not be made available until July 13, according to MLive.


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  • Wayman Britt

    This will be a positive move for the basketball team. Being a Nike school will help with recruiting. Let’s face it certain recruits are influenced by the Swish and what it represents for them in college and especially the NBA.

    • bobohle

      Yeah with the Jordan Apparel and Shoes for basketball. I was thinking the same thing.

  • Mike Pavlis

    I think that’s true, but only to a degree. Ultimately, I think their AAU team’s sponsor is more of a factor than the popularity of Nike versus Adidas.

    • bobohle

      That is what we thought with Jaylen Brown. Didn’t work out.

      • Mike Pavlis

        Could be true in that one case, but Cuonzo Martin has done well recruiting-wise at Cal. To chalk up Brown’s commitment to Cal over Michigan to nothing more than branding (and branding based on his personal preference) is, in my opinion, an easy out. Cal beat out Michigan. Martin did a great job selling the program. Tyron Wallace, Jabari Bird, and Jordan Matthews are all good players and Haas Pavilion is being redone. Ivan Rabb had already committed when Brown decided. Cal, with Brown, is a top two program in the Pac-12. Rabb’s decision (and all that Cal had returning) was definitely a bigger deal than Cal being a Nike/Jordan school. Obviously Michigan has a great group returning too, but I think locking in Rabb helped a lot.

        Does having Nike help? Sure it could. Is it a factor? Yes. Does it mean recruiting expectations should immediately increase? No. Beilein, Jordan, Anderson, and Meyer will recruit who they want for their system and culture. Beilein has been clear from the start. Michigan offers don’t come easy. Requiring a recruit to be past June of his sophomore year, visit Ann Arbor, and have Beilein to see him play in person before being offered a scholarship demonstrates that. I’m not for or against the Nike deal. I just don’t put too much stock in it.

  • Indiana_Matt
  • bobohle

    I am hearing that Michigan is back on Quentin Goodin’s likes list. Does anyone know if this is accurate?

    • Wayman Britt

      Yes, he tweeted it. UM is on his list of top 5, but might be the 5th team.

      • bobohle

        Thanks Wayman!