David Merritt and John Beilein at the IMU Launch Party
David Merritt the basketball player is nothing new. He was a co-captain last year who started 14 games and was an instrumental part of Michigan’s first trip back to the NCAA tournament since 1998. Beyond David Merritt the basketball player there is David Merritt the entrepreneur. Merritt started his own apparel company this summer – IMU, The Inside Out. Because David graciously agreed to do a quick interview, I’ll leave the explaining to him.
Dylan: For those who haven’t been paying attention… tell us about IMU…
David Merritt: IMU is you Dylan. It’s me. IMU is a people brand focused on spreading happiness while appreciating the people and experiences that make us who we are. The IMU Brand wants to create the feelings associated with hearing the words “I Miss You,” making people feel happy, special, and valued. We plan on doing that through our clothing, our customer service, and our innovative community service component.
Michigan assistant Jeff Meyer and Zack Gibson at IMU launch party
Dylan: How did the launch party go last week?
DM: The Bringing The Inside Out Launch Party went well. Real Well. We are forever grateful to everyone that came out and supported IMU’s takeoff We sold a lot of shirts and got a lot of good feedback so I was pleased.
Where can people find IMU products? Online? In stores?
DM: People can find IMU Products exclusively through our website, www.imutheinsideout.com. All you have to do is click on the IMU Collection when you get there, and voila, IMU is yours! Shipping, unfortunately, will not begin until September 21st because we are working extremely hard on creating a wonderful packaging experience for our customers. But trust me my friend, the wait will be well worth it!
Dylan: Now that the company has launched, what’s the next step for IMU?
DM: The next step for IMU is to start our community service projects and continue to get the word out about The IMU Brand. Our first service event is this Saturday from 10 AM to 12 PM. IMU is partnering with Community Action Network, a network of four community centers providing a variety of services to under-resourced and low-income communities in Ann Arbor. On Saturday, we will be providing services such as neighborhood cleanup, painting, and administrative tasks in our first step to improve communities across the globe. People can email us at firstname.lastname@example.org if they’re interested in helping out.